Radio advertisment

Producing a Radio Advertisement

Three Product Briefs with Ready-to-Record Lines

1. GlowUp – Eco Toothbrush

  • Marketing Brief: Young, eco-conscious brand, fresh tone, inspiring

  • Script for Speaker:

    “Every year, billions of toothbrushes end up in landfills. Not GlowUp. Made from bamboo, designed for the future. Brush clean. Live clean. GlowUp.”

  • Tone for Music:

    • Upbeat but chill
    • Acoustic guitar + light percussion
    • Fresh and natural vibe

2. RocketMornings – Breakfast Drink

  • Marketing Brief: High energy, quick nutrition, humorous urgency

  • Script for Speaker:

    “No time? No breakfast? No problem. RocketMornings gives you fuel in a flash. Real oats, real energy, really fast. RocketMornings — fuel up. Fast.”

  • Tone for Music:

    • Punchy tempo (110–120 BPM)
    • Funky synth bass or trap-inspired beat
    • Modern, energizing, tight rhythm

3. StoryTrail – Audiobook Shoes for Kids

  • Marketing Brief: Magical and imaginative, aimed at children and parents

  • Script for Speaker:

    “StoryTrail — the shoes that tell stories as you walk. For every step, a tale unfolds. School runs just got legendary. Every step, a story.”

  • Tone for Music:

    • Magical, cinematic feel
    • Light piano, strings, soft glockenspiel
    • Whimsical and spacious

Mood Setting for Music – Summary Brief

“Compose music that supports the voiceover’s mood. Don’t overpower it. Consider tempo, instruments, and energy. This is for radio, so clarity is key.”

Checklist:

  • Keep it short (30–45 seconds)
  • Leave room for the voice
  • Use simple, appropriate instrumentation
  • Match the energy and emotion of the product
  • Export as stereo WAV/MP3

Outcome

  • One complete, mixed radio ad
  • Experience in voice recording and music scoring
  • A project suitable for assessment or portfolio use